VANCOUVER, Wash. – Members of the business community are invited to attend Washington State University Vancouver’s next Business Growth Alliance forum to learn how to employ the “Blue Ocean Strategy,” by W. Chan Kim and Renée Mauborgne. The forum will be held 8:30 – 10 a.m. Jan. 20 at Burgerville’s Center for Responsible Community Leadership, 1602 Main St., Vancouver.
“The Blue Ocean Strategy” outlines how businesses can develop unexplored industries and markets, map its competitive advantage, and break the cycle of value and cost trade-offs.
Presenter Michael Curry, professor of management information systems in the Carson College of Business, will discuss the Blue Ocean framework. Zack Parnell, CEO of Industrial Training International, will explain how his company used this method to create a new market space. Guests are invited to apply what they learn during a working session after the talk.
The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and 91ԹϺ faculty.
The meeting is open to all. Register online at and click the link under “Upcoming events.” Cost is $10 per person in advance or $15 per person at the door. There is no cost for students with a valid WSU student ID.
About 91ԹϺ
As one of four campuses of the Washington State University system, 91ԹϺ offers big-school resources in a small-school environment. The university offers affordable baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, 91ԹϺ helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations.
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MEDIA CONTACT(S)
Brenda Alling, Office of Marketing and Communications, 360-546-9601, brenda_alling@vancouver.wsu.edu
Mistie Josephson, Business Growth MAP, 360-546-9533, bgmap@vancouver.wsu.edu