VANCOUVER, Wash. – Value-based pricing is designed to help you maximize your prices and profits. The first and key step to value-based pricing is discovering what customers will pay more for. It takes research to figure this out. For example, you’ll need to examine customers’ entire experience with the product or service, from awareness to disposition, and discover how they use it. There’s no shortcut, but there are several tools to help.
At the next MAP Alliance forum, learn about tools that will help you determine how to increase value and charge more. The presenter, Joe Cote, professor of marketing at 91ԹϺ, will lead a working session to enable you to apply these tools to your company’s offerings.
The forum will be held from 8:30 to 10 a.m. Oct. 28 in Burgerville’s CRCL (Center for Responsible Community Leadership) at 1602 W. Main St. in downtown Vancouver.
The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and 91ԹϺ faculty.
The meeting is open to all. Register online at and click the link under “Upcoming events.” The fee is $10/person in advance; $15 at the door (free for students with WSU ID).
About 91ԹϺ
As an urban campus of the Washington State University system, 91ԹϺ offers big-school resources in a small-school environment. 91ԹϺ provides access to baccalaureate-level and graduate education to benefit the people, communities and economy of Southwest Washington. The only four-year research university in this part of the state, 91ԹϺ helps drive the region’s economic growth through relationships with local businesses and industries, schools and nonprofit organizations.
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MEDIA CONTACT(S)
Brenda Alling, Office of Marketing and Communications, 360-546-9601, brenda_alling@wsu.edu
Mistie Josephson, Business Growth MAP, 360-546-9533, bgmap@vancouver.wsu.edu