Branding style guidelines

Washington State University brand standards

Producing campus publications

91³Ô¹ÏºÚÁÏÍø produces a number of campus publications, including newsletters, program brochures, recruiting materials, flyers, advertisements, HTML email, websites as well as other informational pieces for internal and external use. To ensure consistency of style and design, marketing and communications is the checkpoint for all publications designed for external use.

Marketing and communications is available to review all publications, and provide design and writing guidance.

Referencing Washington State University Vancouver

  • Upon first reference, Washington State University Vancouver should be spelled out.
  • 91³Ô¹ÏºÚÁÏÍø or the Vancouver campus are proper second references.
  • Washington State University Vancouver should NOT be rendered as WSUV, WSU V, WSU-V, WSU/V or WSU at Vancouver.

Using the 91³Ô¹ÏºÚÁÏÍø signature and logos

The logo can be . Please follow the when using.

This should be used on all university correspondence and publications, including letterhead, business cards and fax cover sheets. Letterhead, envelopes and business cards must be ordered from the Office of University Publications and Printing. Place .

Cougar head logo

The copyrighted cougar head logo is a spirit mark for WSU and is used by student clubs, athletics and the alumni association.

Official University fonts

The official fonts of WSU are from the Stone family of fonts. These include Stone Serif and Stone Sans.

Font licenses must be purchased for each machine the font or font family is installed on. Licenses can be .

Copy style guide

The Office of Marketing and Communications strives for a consistent style throughout 91³Ô¹ÏºÚÁÏÍø communications. View our copy style guide for more details.

Desktop and device wallpapers